The AI character wave

AI characters are taking over people's feeds. The breakout was Jean Phil: a guy with a blond bob and a curled moustache, shadowboxing around Paris. His first post went up in mid-September; about four weeks later he had around 240,000 Instagram followers, and one of his clips was reported at more than 35 million views. Then came the copycats.

This guide builds Abu Fulus, a ridiculous Saudi character, in a single chat with Claude, with no Higgsfield subscription.

The 3-part formula

• A character so ridiculous you can't scroll past, and his face never changes, video after video.
• Real motion. The moves come from a real video, so the body language feels human.
• A real place and a trending sound. That's what makes people stop and ask: wait, is this real?

What you need

Claude and the Averse Studio connector: one link, added once in Claude's connectors, about thirty seconds. Here's the setup. Then everything happens in one chat.

Step 1: Design the character

Open a new chat and type:

Claude asks for the vibe, the culture, and the trend you want to copy. Answer in one message:

You get a full persona with an exact look list: for Abu Fulus, a shiny bald head with one tiny curl, a giant spiral moustache, a unibrow, huge gold glasses, a crisp white thobe and a red shemagh worn like a superhero cape. That list is the recipe you'll repeat in every prompt.

The rule for a look that goes viral: one thing people notice in half a second (the moustache), one thing that clashes (a cape on a traditional thobe), and one tiny detail that feels a little off (a single curl on a bald head). Jean Phil works the same way.

Claude then makes the portrait as a candid phone photo, not a polished render. Ask for options and pick your master:

Step 2: Lock the face

This is where most people fail: they make every new picture from scratch, and the character slowly turns into someone else. Instead, Claude makes a character sheet from the master: front, three-quarter, side profile and full body, on a plain background. From now on, every image uses the master and this sheet, plus the look list.

Tip: save the look list and your master image in a note. When you come back tomorrow, paste them in first and you'll get the exact same character.

Step 3: Put him in the world

Tell Claude where you want him, and it keeps him exactly the same. Every scene follows one formula: the same person, doing what, where, and how close the camera is.

The trick for the next step: make one scene that copies the framing of the trend video (waist up, a table full of cash, a ceiling fan behind him). The closer your still matches the reference video, the better the motion works.

Step 4: Make him move

Upload the trend clip so Claude can use it, then ask for the motion:

Pick your reference clip well: one person, a steady camera, the whole upper body in frame, five to fifteen seconds. Best of all, film it yourself: then you own it, and you can copy any move you want.

Claude can do it three ways: copy the moves onto your scene, a quicker version for testing ideas, or keep the original video (with its real flying money and camera shake) and swap your character into it, which is the most realistic. It tells you what each will make before anything runs.

Step 5: Sound and posting

• Let the sound do the work. Jean Phil never talks. Open TikTok or Instagram, tap Add sound, and pick something trending: trending sounds get pushed harder.
• Cut on the beat if you combine clips, export vertical, and skip the captions: you want people asking "is this real?"
• Post less than you think. Jean Phil grew from about a dozen posts. Only post the clips that genuinely surprise you.
• Make it a series. Same character, new place, new trend. People follow a character to see what he does next.

Claude writes the captions and descriptions for any platform:

How AI influencer accounts make money

• Brand deals: brands love a character who never gets tired, never asks for a reshoot and never causes drama.
• Product ads: put the product in his hands with one more image edit, and you have an ad.
• A service: sell those ads to local businesses.
• The page itself: once it has a real following, it's worth something.

What you do

• Design a ridiculous character.
• Lock the face with a master image and a character sheet.
• Put him in real places.
• Copy the motion from a real video.
• Add a trending sound, and only post the bangers.

Abu Fulus

The finished clip, made in one chat:

FAQ